Marketing Management

Marketing is the single most important function of an organisation.

Marketing management ascertains the quantum of demand for products, the profile and buying habits and purchase potential of the customers and taking necessary steps to make the product available in right quantities, at the right place, at right price, at the right place and time.

Marketing Manager always keeps the interest of his organisation interest covered, however he is forced to see things the way customer sees them and keep interest of the customer in mind as well.